291: Cathy on Content: 5 Skills Marketers Need for Agentic AI

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and she and our host Ian Truscott discuss 5 skills marketers need for working with agentic AI, based on an article she wrote for Salesforce.com.

They discuss:

1. Strategic thinking

2. Creative direction

3. AI literacy

4. Ethical judgment

5. Orchestration and collaboration

If you have any comments or thoughts on this topic, we would love to hear them, we welcome your feedback. 

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn 

• Cathy McKnight on LinkedIn

Mentioned this week:

• Cathy’s article on Salesforce.com: 5 Agentic AI Marketing Skills You Need Right Now

• Cathy’s firm – Seventh Bear

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Author

Ian Truscott

Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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