Welcome to The Rose and Rockstar – with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a refreshing cocktail, Ian and Robert quote Drucker and wonder if AI will solve our zombie process.
Key points from their discussion:
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AI is automating inefficient processes.
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Understanding the entire marketing process is crucial before implementing AI.
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Curiosity and asking ‘why’ are essential in the AI experimentation phase.
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Business users often prefer to delegate tasks rather than engage with complex systems.
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Experimentation with AI is important
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AI can add complexity and cost if not applied thoughtfully.
If you have a question for the bar, or maybe an opinion on what was shared this week, please get in touch – just search “rockstar cmo” on the interwebs or LinkedIn.
Enjoy!
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The Links
The people:
Mentioned this week
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Robert’s new relaunched website: Robertrose.net
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Ian’s firm – Velocity B
Rockstar CMO:
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The Beat Newsletter that we send every Monday
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Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
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We’ll be right back by Stienski & Mass Media on YouTube
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Piano Music is by Johnny Easton, shared under a Creative Commons license
You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
This podcast is part of the Marketing Podcast Network
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