This week, Jeff Clark, former Forrester analyst and now Principal Analyst at Cleantech Insiders, is back from vacation, and he and our host Ian Truscott pull five f’in’ things that caught his eye from the Norwest B2B Sales & Marketing Benchmark Report that they first talked about in their budgeting discussion in episode 280.
The five discussion points:
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Sales cycles are getting longer
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The pressure for buyer urgency
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Teach your AEs well
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The pressure is on product marketing
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The AI revolution is here
As always, we welcome your feedback. If you have a suggestion for a topic that’s hot for you that we should discuss, please get in touch using the links below.
Enjoy!
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The Links
The people:
Mentioned this week:
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B2B Sales & Marketing Benchmark Report: Results Revealed – Norwest
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Ian’s column – Tuesday 2¢ – Why Now?
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Jeff’s firm – Cleantech Insiders
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Ian’s firm – Velocity B
Rockstar CMO:
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The Beat Newsletter that we send every Monday
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Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
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