This week, with Jeff back on holiday and emboldened by some good feedback from his last solo outing, our host Ian Truscott goes it alone and peers into the so-called dark funnel where 95% of potential buyers are hanging out with a few ideas we need to implement as B2B marketers to reach them.
Ian covers:
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The dark funnel and changing buyer behavior
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The decline of traditional influencers
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The power of useful data and research
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Content that builds trust
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The role of real people and internal thought leaders
Enjoy!
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The Links
The people:
Mentioned this week:
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Previous episodes discussing a CMO’s first 90 days
Rockstar CMO:
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The Beat Newsletter that we send every Monday
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Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
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Stienski & Mass Media – We’ll be right back
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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