284: The Rockstar CMO Studio – The Gartner CMO Quarterly Report

This week, our usual co-host, Jeff Clark, is back from vacation, and he and Ian Truscott dive into the latest Gartner CMO quarterly report, which is available to non-clients in exchange for an email address. 

As is the editorial policy of the show, they pull 5 f’in’ things from the report that caught their eye:

1. Investing in Customer Understanding

2. Budgeting Challenges for CMOs

3. Maximizing ROI through Technology and Process

4. CMOs and Growth Strategy

5. Advanced Budgeting Techniques

As always, we welcome your feedback. If you have a suggestion for a topic that’s hot for you that we should discuss, please get in touch using the links below.

Enjoy!

—

The Links

The people:

• Ian Truscott on LinkedIn

• Jeff Clark on LinkedIn

Mentioned this week:

• The Chief Marketing Officer Journal | Gartner

• Jeff’s firm – Cleantech Insiders

• Ian’s new firm – Velocity B

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Stienski & Mass Media – We’ll be right back

• Nina Simone – Don’t Let Me Be Misunderstood 

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Ready to rock?

Fancy a chat about this? Or maybe we can help with our advisory services or get in touch!

Subscribe

Join hundreds of your peers and get your weekly fix of marketing street knowledge from the Rockstar CMO community.

Author

Ian Truscott

Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

See author's posts