This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and our host Ian Truscott grabs her after day 1 of CMS Connect 25, a gathering of content management professionals in Montreal, and she shares the latest talking points from the world of content management.
Some talking points from this week:
-
CMSs are still valid and necessary for digital experiences, but digital experience platforms (DXPs) are not a thing.
-
The death of the website is bullshit, and the CMS plays a key role in management and orchestration across all channels.
-
Artificial intelligence is obviously a hot topic, and there are some interesting use cases in content workflows, governance, and approval.
-
Composability and headless remain a hot technical trend, but not much is changing in terms of what buyers are asking for.
-
Accessibility was a surprisingly hot topic, and it’s often overlooked.
-
People, process, governance, and operations remain a technology-agnostic challenge regardless of the acronym used to describe them (DAM, MAM, MRM, WCM, etc).
A dive into indulging our inner content geeks, and ss always, we welcome your feedback.
Enjoy!
—
The Links
The people:
Mentioned this week:
-
The story of Boye & Co
Rockstar CMO:
-
The Beat Newsletter that we send every Monday
-
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
-
We’ll be right back by Stienski & Mass Media on YouTube
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Ready to rock?
Fancy a chat about this? Or maybe we can help with our advisory services or get in touch!
Subscribe
Join hundreds of your peers and get your weekly fix of marketing street knowledge from the Rockstar CMO community.
Author
