282: A Rockstar CMO Solo Special: Creating a Real 90 Day Plan

This week, with Jeff still on his long holiday to the Nordics, Ian goes solo and shares a recent experience of being asked to create a 90-day plan as part of a CMO selection process. 

Using the framework he and Jeff created – The 5 F’in’ Marketing Fundamentals – Ian shares how he then built the plan, the structure of the deck, and some tips on what to include. 

Enjoy!

—

The Links

The people:

• Ian Truscott on LinkedIn and Bluesky

Mentioned this week:

• Rockstar CMO Presents: The 5 F’in’ Marketing Fundamentals

• Previous episodes discussing a CMO’s first 90 days

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Stienski & Mass Media – We’ll be right back

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices

Ready to rock?

Fancy a chat about this? Or maybe we can help with our advisory services or get in touch!

Subscribe

Join hundreds of your peers and get your weekly fix of marketing street knowledge from the Rockstar CMO community.

Author

Ian Truscott

Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

See author's posts