275: The Rockstar CMO Solo: Creating ART with Content Marketing

As it’s Saturday, you may be expecting our host Ian Truscott to be sipping a cocktail and picking the brains of Robert Rose in the Rose & Rockstar, our virtual bar. However, an overrunning appointment means Robert didn’t make it to the bar, so Ian goes solo.

For this last-minute solo, Ian picks a topic he recently shared in a webinar for Marketing Profs – “The ART of Content Marketing” – where he shares the role content marketing plays in creating Awareness, Revenue, and Trust. 

The main points Ian makes this week:

• Marketing should focus on creating ART, not just content.

• Content marketing targets the ‘dark funnel’ of potential buyers.

• Building brand trust is crucial for long-term marketing success.

• Content should be useful and address the needs of the audience.

• Content should be launched and marketed like a product.

• Regular audits of content strategy are necessary for effectiveness.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky

Mentioned this week:

• Content Marketing Friday Forum Webinar – The ART of Content Marketing

• A Deep Dive Into The Dark Funnel | 6sense

• B2B go-to-market benchmarks | Dreamdata

• Tuesday 2¢: Everybody is FOFU Fighting – Ian Truscott

• The Greatest Sales Deck I’ve Ever Seen | by Andy Raskin | Mission.org | Medium

Rockstar CMO:

• The Beat Newsletter that we send every Monday

• Rockstar CMO on the web, Twitter, and LinkedIn

• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Stienski & Mass Media – We’ll be right back

You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Author

Ian Truscott

Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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