This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio, and our host Ian Truscott gets her take on a marketing leader’s first 90 days.
Some talking points from this week:
-
Cathy is a fan of the first 30/60/90 day plans – but also day 1 and week 1
-
The first 30 days are about listening and building trust
-
The importance of a comms plan
-
Where measurement, data, and analysis fit in
-
Employee engagement as part of marketing amplification
-
Focus on leveraging team strengths rather than just fixing weaknesses
-
Common mistakes when moving too quickly
-
AI’s role in all of this
As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.
Enjoy!
—
The Links
The people:
Mentioned this week:
-
Cathy and Robert’s fortnightly video thingy – Bear in Mind
Rockstar CMO:
-
The Beat Newsletter that we send every Monday
-
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
-
We’ll be right back by Stienski & Mass Media on YouTube
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Ready to rock?
Fancy a chat about this? Or maybe we can help with our advisory services or get in touch!
Subscribe
Join hundreds of your peers and get your weekly fix of marketing street knowledge from the Rockstar CMO community.
Share this article
Author
