Welcome to The Rose and Rockstar – with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, over a Michelada, Ian asks Robert’s advice about providing 90-day plans during a recruitment process, and Robert shares the relaunch of his website robertrose.net.
They discuss:
-
Making assumptions before you can do proper discovery
-
Whether it’s reasonable to ask for this level of effort
-
The benefit of the process to both the candidate and the hirer
-
Boxing these requests into scenarios and limited projects
-
Avoiding sounding generic
If you have a question for the bar, or maybe an opinion on what was shared this week, please get in touch – just search “rockstar cmo” on the interwebs or LinkedIn.
Enjoy!
—
The Links
The people:
Mentioned this week
-
Robert’s new relaunched website: Robertrose.net
-
Robert’s podcast – This Old Marketing
-
Ian’s firm – Velocity B
Rockstar CMO:
-
The Beat Newsletter that we send every Monday
-
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
-
We’ll be right back by Stienski & Mass Media on YouTube
-
Piano Music is by Johnny Easton, shared under a Creative Commons license
You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
This podcast is part of the Marketing Podcast Network
Learn more about your ad choices. Visit megaphone.fm/adchoices
Ready to rock?
Fancy a chat about this? Or maybe we can help with our advisory services or get in touch!
Subscribe
Join hundreds of your peers and get your weekly fix of marketing street knowledge from the Rockstar CMO community.
Author
