This week, former Forrester Research Director Jeff Clark and Ian Truscott, a CMO and not a rockstar, dive into their AMPED B2B buyers’ journey to explore 5 SNAFUs a buyer might discover when they are in that phase and what we as marketers can do about it.
The 5 SNAFUs they discuss:
#1 Lack of understanding the problem or potential solution
#2 Does any other business have this problem?
#3 Who else (internally) feels this pain?
#4 Unable to invest the time
#5 Can I get executive buy-in that we have a problem?
As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.
Enjoy!
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The Links
The people:
Mentioned this week
- What Rockstar CMOs Need to Know: The New Rules of B2B Marketing and Best of Breed Solutions – webinar with Storyblok
- Thomas’ startup – Otterly.ai
- Otterly.ai in Techcrunch
Rockstar CMO:
- The Beat Newsletter that we send every Monday
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
- We’ll be right back by Stienski & Mass Media on YouTube
- Search for The Hero – M People on YouTube
You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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