This week, experienced B2B CMO Thomas Peham is back for a chat with Ian about how generative AI affects search and a new project he is working on – Otterly.ai – and how he is finding life as a founder and start-up marketer.
They discuss:
- The rise of generative AI is reshaping marketing strategies
- SEO is evolving with the introduction of AI search engines
- Marketers must adapt to the declining organic traffic due to AI
- Content management systems need to evolve to meet new demands
- Creative marketing strategies can help startups stand out
- The challenge of attribution and dark social
As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.
Enjoy!
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The Links
The people:
Mentioned this week
- What Rockstar CMOs Need to Know: The New Rules of B2B Marketing and Best of Breed Solutions – webinar with Storyblok
- Thomas’ startup – Otterly.ai
- Otterly.ai in Techcrunch
Rockstar CMO:
- The Beat Newsletter that we send every Monday
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
- We’ll be right back by Stienski & Mass Media on YouTube
You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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