257: The Rockstar CMO Studio: Making the Dream Work with Cathy

This week, Cathy McKnight, Chief Problem Solver at Seventh Bear joins Ian in the Rockstar CMO studio to chat about teamwork. They cover:

• The Importance of teamwork in marketing
• Understanding team dynamics and collaboration
• The concept of “the collaboration edge”
• Measuring success and shared purpose
• The dreaded “breaking the silos”
• Understanding organizational goals and OKRs
• Diagnosing and addressing organizational challenges
• The 3 C’s – Clarity, Connection, and Cadence

As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.

Enjoy!

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The Links

The people:

• Ian Truscott on LinkedIn and Bluesky
• Cathy McKnight on LinkedIn and at Seventh Bear

Mentioned this week

• Seventh Bear Webinars

Rockstar CMO:

• The Beat Newsletter that we send every Monday
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• We’ll be right back by Stienski & Mass Media on YouTube

You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Author

Ian Truscott

Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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