This week, as his chums continue their holiday breaks, as it’s predictions season Ian shares 5 predictions that have caught his eye from Forrester, Marketing Profs, and Smart Insights.
The predictions or hot trends that he picks we should be thinking about in 2025 are:
- Generative engine optimization
- Breaking our MQL addition
- Organization realignment
- More budget for brand
- Zero click marketing
Enjoy!
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The Links
The people:
The source of the predictions:
- The Future of B2B Marketing: 11 Predictions for 2025, From New Playbooks to Strategic Brands and AI Agents
- Forrester Predictions 2025: B2B Marketing and Sales
- 10 Actionable Digital Marketing Trends for 2025 | Smart Insights
- 2024 Zero-Click Search Study: For every 1,000 EU Google Searches, only 374 clicks go to the Open Web. In the US, it’s 360. – SparkToro
Rockstar CMO:
- The Beat Newsletter that we send every Monday
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
- Piano Music is by Johnny Easton, shared under a Creative Commons license
- We’ll be right back by Stienski & Mass Media on YouTube
Learn more about your ad choices. Visit megaphone.fm/adchoices
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