244: The Four Takes on Privacy and Relevancy Episode

It is a shorter show again this week, as it’s just Jeff Clark and Ian Truscott in the marketing studio discussing four takes on privacy, relevancy, and personalization while Robert Rose is away on business travel. 

They dig into a consumer study by Drapers, Deloitte privacy research, the Forrester blog, a Boston Consulting Group framework, and an article on Forbes to discuss:

• Personalization in B2B.
• Consumers are willing to share data for better services.
• Trust in brands is crucial for data sharing.
• Data deprecation poses significant challenges for marketers.
• Privacy by design should be a core principle in marketing.
• Data minimalization is key to effective data management.
• Progressive profiling can enhance user experience.
• Effective communication about data use can build consumer trust.

Enjoy!

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The Links

The people 

• Ian Truscott on Linked
• Jeff Clark on LinkedIn

Mentioned in this week’s episode:

• John Arnold’s article on the Forrester blog – Welcome To The Data-Deprived Future Of Frontline B2B Marketing 
• Ken Theriott’s article on Forbes: Marketing In The Age Of Privacy: Balancing Personalization And Data Protection
• Drapers Connected Consumer 2024 report
• Deloitte report – Connectivity Mobile Trends 
• BCG approach – Personalized Customer Strategy in the Age of AI

Rockstar CMO:

• Monday Mojo – our monthly LinkedIn Newsletter
• The Beat Newsletter that we send every Sunday
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Piano Music is by Johnny Easton, shared under a Creative Commons license
• We’ll be right back by Stienski & Mass Media on YouTube
• Surveillance Capitalism by Evan Greer on YouTube

Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Author

Ian Truscott

Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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