240: The Giving a Shit About B2B Marketing with Cathy and Robert Episode

This week Cathy McKnight and Ian Truscott discuss her recent trip to Adobe Max her recent article Efficiency: How Ticking Boxes Leads to Mediocrity and how some teams are B2B Marketing by numbers and her recent webinar with Salesforce Unleashing the Full Potential of Generative AI.

1. Adobe Max focuses on creativity and the use of AI tools.
2. AI can enhance creative processes but should not replace human creativity.
3. Efficiency in marketing can lead to mediocrity if not balanced with creativity.
4. Marketers often fall into the quantitative trap, prioritizing quantity over quality.
5. Continuous learning and experimentation are essential for innovation.
6. Frameworks like Lean and Six Sigma can improve marketing processes.
7. Communication skills have declined, especially in remote settings.

Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a splendid cocktail, asks why we might want to give a shit about B2B marketing.

Enjoy!

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The Links

The people 

• Ian Truscott
• Cathy McKnight
• Robert Rose

Mentioned in this week’s episode:

• Cathy’s article: Efficiency: How Ticking Boxes Leads to Mediocrity
• Cathy’s Salesforce webinar: Unleashing the Full Potential of Generative AI.
• Robert’s article: Why You Have To Care Enough To Send the Very Best in B2B Marketing
• Robert & Cathy’s firm: The Content Advisory
• Robert’s podcast: This Old Marketing

Rockstar CMO:

• Monday Mojo – our monthly LinkedIn Newsletter
• The Beat Newsletter that we send every Sunday
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Piano Music is by Johnny Easton, shared under a Creative Commons license
• We’ll be right back by Stienski & Mass Media on YouTube

Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.

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Author

Ian Truscott

Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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