Welcome to The Rose and Rockstar – with the Chief Troublemaker at Seventh Bear, Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, the chaps discuss the complexities of marketing budgets, the importance of setting pragmatic marketing strategies, and the concept of lean marketing teams.
They explore various budgeting methods, the challenges of aligning marketing goals with financial realities, and the need for marketing to be viewed as a strategic investment rather than a cost center, the perceptions of marketing within organizations, and the implications of these views on budget allocation and strategic decision-making.
Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch – just search “rockstar cmo” on the interwebs or LinkedIn.
Enjoy!
—
The Links
The people:
Mentioned this week
-
Ian’s new advisory firm – Velocity B
-
Robert’s podcast – This Old Marketing
-
Robert’s newsletter – Lens on Substack
-
Robert’s firm: Seventh Bear
Rockstar CMO:
-
The Beat Newsletter that we send every Monday
-
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
-
Piano Music is by Johnny Easton, shared under a Creative Commons license
-
We’ll be right back by Stienski & Mass Media on YouTube
You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
This podcast is part of the Marketing Podcast Network
Learn more about your ad choices. Visit megaphone.fm/adchoices
Ready to rock?
Fancy a chat about this? Or maybe we can help with our advisory services or get in touch!
Subscribe
Join hundreds of your peers and get your weekly fix of marketing street knowledge from the Rockstar CMO community.
Share this article
Author
