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24: Rockstar CMO FM #24 Personal Brand, The Punk is Back and a Cocktail

by Ian Truscott

In this episode, Ian Truscott, Founding Editor of Rockstar CMO, dips into its virtual pages and suggests something to read, he chats to the MD of Corporate Punk Phil Lewis in the second part of his interview, and then retires to the virtual Rockstar CMO bar with Robert Rose for a cocktail. 

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Recently Mark Schaefer shared an article “How I was saved by my personal brand” that talks about his recent experience contracting coronavirus and his business bouncing back when he recovered, that he believes is due to his personal brand.

Which inspired this week’s pick from the Rockstar CMO virtual pages “Post-pandemic personal branding: Turn it up to eleven” by Jane Scandurra, from The Club Classics Volume 1 Issue. In which she writes about the importance of maintaining our personal brands that includes three tips for not being “out of sight and out of mind” while we are all working remotely. Very worth a read . 

This week’s interview is part two of the conversation from last week with Phil Lewis, the MD, founder & Principal at Corporate Punk described as a management consultancy that isn’t. They continue to chat about the role of the CMO and why CMO’s are often overlooked for the top job as CEO. 

Ian then starts his weekend in the virtual Rockstar CMO bar with his content marketing guru Robert Rose as they transport you to a faraway place and one marketing thought to finish the week. Robert is zoomed out and this week they talk about the transition of events to virtual and what’s next?

Enjoy!

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Links referred to in the show:

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The wonderful Piano Music is by Johnny Easton shared under creative commons license

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Author

Ian Truscott

Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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