This week Jeff Clark and Ian Truscott discuss Jeff’s 5 Fundamentals of Buyers’ Journeys:
- Chose a Published Model that works for your business
- Data is the Ultimate Key to Success
- Journey Tracking Can Predict Ability to Close
- The Devil is in Persona-level Details
- Journey Tracking Ensures Campaign Success
Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a splendid cocktail, Robert shares his take on the current state of marketing careers based on some recent research.
Enjoy!
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The people:
Mentioned in this week’s episode:
- Buyers journey research:
- Adweek: The State of the Enterprise B2B Buyers Journey
- Forrester – Younger B2B Buyers
- Google: B2B marketing: Connecting with new & existing business buyers
- Robert’s firm: The Content Advisory
- Robert’s podcast – This Old Marketing
- Robert’s CMI article series – Rose Colored Glasses
Rockstar CMO:
- Monday Mojo – our monthly LinkedIn Newsletter
- The Beat Newsletter that we send every Sunday
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
- Piano Music is by Johnny Easton, shared under a Creative Commons license
- We’ll be right back by Stienski & Mass Media on YouTube
- The Journey by Fat Boy Slim on YouTube
- Surf Rider by The Lively Ones on YouTube
Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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