236: The Cathy Does Conferences, and Robert Doesn’t do the Obvious Episode

This week, for her now regular monthly slot, Cathy McKnight pops into the studio to discuss some new research from the Content Marketing Institute about marketing jobs and her experience at MAICON (Marketing AI Conference) and Salesforce’s Dreamforce.

The key points they discuss:

• AI is becoming integral to every marketing job.
• The job market for marketing professionals is increasingly competitive.
• Remote work preferences are reshaping workplace dynamics.
• AI literacy is essential for modern marketers.
• Understanding current processes is crucial for AI implementation.
• Diversity in conference attendees reflects the broad interest in AI.
• AI tools should be considered part of a broader strategy, not a standalone discipline.
• Engagement and community building are key to successful events.

Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar and, over a cocktail, shares his view on why the obvious solution is not always the obvious solution. 

Enjoy!

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The people:

• Ian Truscott on LinkedIn 
• Cathy McKnight on LinkedIn
• Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:

• Research from the Content Marketing Institute – How Hard Is It To Find Content or Marketing Jobs (and How Much Should They Pay)? 
• The Marketing Artificial Intelligence Institute 
• Robert and Cathy’s firm: The Content Advisory
• The Content Advisory webinars
• Robert’s podcast – This Old Marketing
• Robert’s CMI article series – Rose Colored Glasses

Rockstar CMO:

• Monday Mojo – our monthly LinkedIn Newsletter
• The Beat Newsletter that we send every Sunday
• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

• Piano Music is by Johnny Easton, shared under a Creative Commons license
• We’ll be right back by Stienski & Mass Media on YouTube

Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.

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Author

Ian Truscott

Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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