In the Marketing Studio this week, Jeff Clark and Ian Truscott explore five sales strategy changes that can impact your marketing plans. The five they discuss are:
- New Markets
- Reaction to market changes
- Direct and channel sales
- M&A
- New Category
Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to share a fabulous cocktail and a thought about stories and storytellers.
Enjoy!
—
The people:
Mentioned in this week’s episode:
- Collecting Jellybeans – book on Amazon
- Robert’s firm: The Content Advisory
- Robert’s podcast – This Old Marketing
- Robert’s Article – Gating Content: Where Do You Stand in the Great Debate?
Rockstar CMO:
- Monday Mojo – our monthly LinkedIn Newsletter
- The Beat Newsletter that we send every Sunday
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
- Piano Music is by Johnny Easton, shared under a Creative Commons license
- We’ll be right back by Stienski & Mass Media on YouTube
- Uptown Funk by Mark Ronson/Bruno Mars on Youtube
Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.
Learn more about your ad choices. Visit megaphone.fm/adchoices
Ready to rock?
Fancy a chat about this? Or maybe we can help with our advisory services or get in touch!
Subscribe
Join hundreds of your peers and get your weekly fix of marketing street knowledge from the Rockstar CMO community.
Share this article
Author
