This week Cathy McKnight, the Chief Troublemaker at The Content Advisory, returns for her monthly visit to the Rockstar CMO studio to discuss 5 F’in’ content things.The topics they discussed:
- Marketing technology – and Cathy’s most recent blog post
- Breaking up with your website, the relevance of our corporate websites and how that changes our content strategy across channels.
- The pros and cons of fractional expertise and the changes in the jobs market
- Content Marketing measurement
- Budget for content and a Forrester report that is bullish about creative spend
Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to discuss what
Enjoy!
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The people:
Mentioned in this week’s episode:
- Its Sink or Swim in the Deep End of the Tech Enablement
- State of Marketing research from Salesforce
- The community article on LinkedIn about content marketing measurement
- Forrester blog post – B2B Marketers Prioritize Digital Brand And Communications Budget Investment
- Robert & Cathy’s firm: The Content Advisory
- Cathy’s podcast: Uncharted Journeys
- Storyblok’s Stories on the Road event
- Robert’s podcast – This Old Marketing
Rockstar CMO:
- Monday Mojo – our monthly LinkedIn Newsletter
- The Beat Newsletter that we send every Sunday
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
// Piano Music is by Johnny Easton, shared under a Creative Commons license
// We’ll be right back by Stienski & Mass Media on YouTube
Listen on Apple, Amazon, Spotify, or wherever you get your podcasts.
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