191: The Beyond MQLs and Getting Fast and Sloppy with A.I. in the Bar Episode

This week’s episode explores 5 f’in’ alternative B2B marketing metrics to MQL’s with our host Ian Truscott and Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester.

And the Rockstar CMO virtual bar Robert Rose, Chief Trouble Maker at The Content Advisory, shares a cocktail to end the week, and a thought about artificial intelligence – is speed, not AI technology, the real enemy?

Enjoy!

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The people:

• Ian Truscott on LinkedIn and Threads
• Jeff Clark on LinkedIn
• Robert Rose on LinkedIn and Threads

As mentioned in this week’s episode:

• Saying Goodbye to MQLs – on the Forrester Blog
• Robert’s company: The Content Advisory
• Robert’s book website: Content Marketing Strategy
• Robert’s “Rose Colored Glasses” column for CMI.

Rockstar CMO:

• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all show notes: Rockstar CMO FM

Track List:

• Piano Music is by Johnny Easton, shared under a Creative Commons license
• We’ll be right back by Stienski & Mass Media – on YouTube
• Movin’ on Up by Primal Scream on Spotify

Listen on: Apple, Amazon, Spotify or wherever you get your podcasts

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Author

Ian Truscott

Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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