Welcome to The Rose and Rockstar – with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, Ian and Robert discuss an idea Robert shared in his Content Marketing Institute column about slowing down marketing.
The main points from the bar this week:
-
The idea of vibe marketing
-
Speed in marketing often correlates with quantity, not quality
-
Slowing down marketing advocates for thoughtful and strategic approaches.
-
Checkboxes and agile marketing methodologies can lead to a loss of creativity
-
Marketing should prioritize thoughtful processes over rapid execution
-
The integration of AI should enhance creativity, not replace it
-
Successful marketing often comes from iterative processes, not just quick wins
Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch – just search “rockstar cmo” on the interwebs or LinkedIn.
Enjoy!
—
The Links
The people:
Mentioned this week
-
Robert’s podcast – This Old Marketing
-
Robert’s regular series on Content Marketing Institute
Rockstar CMO:
-
The Beat Newsletter that we send every Monday
-
Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
-
Piano Music is by Johnny Easton, shared under a Creative Commons license
-
We’ll be right back by Stienski & Mass Media on YouTube
You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
This podcast is part of the Marketing Podcast Network
Learn more about your ad choices. Visit megaphone.fm/adchoices
Ready to rock?
Fancy a chat about this? Or maybe we can help with our advisory services or get in touch!
Subscribe
Join hundreds of your peers and get your weekly fix of marketing street knowledge from the Rockstar CMO community.
Share this article
Author
