Welcome to The Rose and Rockstar – with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author Robert Rose, behind the bar serving one of his splendid cocktails while our host Ian Truscott, a CMO but not a rockstar, picks his brain on a marketing topic.
This week, Robert reaches for a classic cocktail that is appropriate for this week’s topic as he and Ian discuss the marketing classics as an antidote to today’s apparent obsession with reinventing marketing.
The main points from the bar this week:
- The classic principles of marketing are still relevant today
- Siloed marketing teams can lead to conflicting goals and messages
- Attribution in marketing is often misrepresented; contribution is key
- The best practices in marketing are already established; we just need to apply them better
- Measurement unification across marketing teams
Do you have a question for the bar? Or maybe an opinion on what we’ve discussed? Please get in touch – just search “rockstar cmo” on the interwebs or LinkedIn.
Enjoy!
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The Links
The people:
Mentioned this week
- Our friend Tim Walters
- Seventh Bear
- Robert’s regular series on Content Marketing Institute
Rockstar CMO:
- The Beat Newsletter that we send every Monday
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
- Piano Music is by Johnny Easton, shared under a Creative Commons license
- We’ll be right back by Stienski & Mass Media on YouTube
You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
This podcast is part of the Marketing Podcast Network
Learn more about your ad choices. Visit megaphone.fm/adchoices
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