Every month our number roadie takes a look at the last 90 days of data and we assemble the 10 most popular articles to give you a flavor of what’s hot here.

A greatest hits compilation

Managing the shift from FOMO (Fear of Missing Out) to FOGO (Fear of Going Out)

Managing the shift from FOMO (Fear of Missing Out) to FOGO (Fear of Going Out)

In this article Jane Scandurra, global marketing consultant and coach, suggests a path of sensitivity and empathy for addressing consumers whose behaviour may have been irrevocably changed by the current crisis. …
3 questions for success in the Post-COVID-19 world

3 questions for success in the Post-COVID-19 world

In this article, Jasmine Martirossian VP of Marketing at TÜV SÜD Americas shares with us three critical questions that will help us navigate to success Post-COVID-19. …
The Green Room: Marketing in the “new normal”

The Green Room: Marketing in the “new normal”

Commentators are calling whatever we emerge from lockdown the “new normal” as a world we try and live with an immediate future of COVID-19. So, in this Green Room we turned to our Rockstar CMOs for advice on marketing in this changed world. …
Backstage with Kate Bradley Chernis

Backstage with Kate Bradley Chernis

In this backstage interview we find out how founder and CEO of Lately, Kate Bradley Chernis, a former DJ with an audience of 20 million listeners got Walmart dancing. …
Backstage with John Howe-Marshall

Backstage with John Howe-Marshall

Gamers are emerging as the new celebrities of a new media age, and the popularity of this entertainment genre has been accelerated by the lockdown. So, who better to catch up with than the Chief Marketing Officer of SplitmediaLabs a platform on the leading edge of enabling gamers to get published? Ian Truscott chats with John Howe-Marshall. …
Tales from the Tour Bus: Jessie Paul, CEO Paul Writer

Tales from the Tour Bus: Jessie Paul, CEO Paul Writer

Ian Truscott catches up with Jessie Paul, CEO of Paul Writer, an Indian based B2B agency and they chat about her experience as a CMO of some of the biggest organizations in India, the current crisis and what she’d thrown into the Rockstar CMO Swimming Pool. …
Getting a buzz from virtual events

Getting a buzz from virtual events

As we shared on the podcast, Dennis Shiao is a virtual event veteran. Although he admits that in the past they have left him cold, he shares how a new breed of virtual events is giving him a taste of the IRL (in real life) high. …
Tales from The Tour Bus: Rachel “Wackadoos” Miller

Tales from The Tour Bus: Rachel “Wackadoos” Miller

We catch-up with Rachel Miller, who recently joined SAP as Global Influencer Marketing Lead. We get some tips on B2B marketing, beer and what she would chuck into the pool. …
The Five Main Challenges Facing CMOs Today

The Five Main Challenges Facing CMOs Today

From employee advocacy to peak data, Ted Rubin lays down the big challenges CMOs around the world are facing right … …
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