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THE CHANGESBOWIE ISSUE

MAY 2019

This month we’ve been dropping some David Bowie in the Rockstar CMO penthouse. We don’t usually pick compilation albums as the theme for an issue, but “Changesbowie” covered all the the bases..

Changes were on our mind as into The Swimming Pool went ‘resistance to change’ and we celebrate our heroes as we assemble all of the people that inspired us into a single post. Our starman Ted Rubin gives us his normal double dose of straight talking and we introduce a new rebel rebel in a fresh series from our anonymous advertiser. We continue to debate the modern love that is the relationship with our marketing machines and we hop on the tour bus with Janice B Gordon, we talk genies, but maybe not the Jean Genie and we sit with our Rockstar CMO diamond dogs in the Green RoomSo, Let’s Dance!

John, I am only dancing.

See what we did there?

Let’s dance
Put on your red shoes and dance the blues
Let’s dance
To the song they’re playin’ on the radio
Let’s sway
While color lights up your face
Let’s sway
Sway through the crowd to an empty space

Backstage with Ian Lowe

Ian Lowe, VP of Marketing for global SaaS WCM vendor Crownpeak popped by the penthouse to chat to Ian Truscott about what gets his marketing mojo working…
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The Green Room: Marketing a Desert Island – What Would You Take?

In this issue Ian Truscott catches up with five of our Rockstars and gets his inspiration from a 77 year old radio show.. wait.. what?…
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Tales from the Tour Bus: Janice B. Gordon

Like the Rolling Stones versus the Beatles or Oasis versus Blur, sales and marketing have a reputation for not always getting along. So, for this Tale from the Tour Bus we cross the tracks, to speak to sales mentor Janice B. Gordon…
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The Rise Of the Marketing Machines: David Aponovich

We’ve heard the views of the marketers on the rise of the marketing machines, but what do the Martech industry insiders think? We asked David Aponovich for his take.…
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True Engagement Should Never be Overwhelming

Coming over a little needy? Ted Rubin suggests it’s time your marketing stopped overwhelming the audience and instead focused on them and their needs…
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Ready to rock?

Fancy a chat about this? Or maybe we can help with our advisory services or get in touch!


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