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255: Rockstar CMO Solo: Tune in to the Business and it’s ICP
In a change to the scheduled programming, Ian goes solo, sharing tips on tuning into your business and defining its ideal customer…
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Get Your Buyers AMPED with our Customer Journey
In a couple of podcast episodes, we’ve discussed buyers and customer journeys, pulling inspiration from…
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254: The Rockstar CMO Studio: Does The World Need Another F’in’ Buyers Journey?
This week Ian and Jeff unveil the Rockstar CMO buyers journey made up of the greatest hits of B2B models…
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2: The Rose & Rockstar: MQL Gumball Machines and Brand
Our second visit to the virtual bar with its own show – The Rose and Rockstar – where we enjoy a cocktail and a marketing conversation…
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253: The Rockstar CMO Studio: Aligning Budget and Channels
Jeff Clark is back in the Rockstar CMO studio to discuss some research on aligning budgets with channels…
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