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Rent or build? Ask Quibi
Is there a better example of the theme of this issue of renting versus building in marketing? Although Quibi owned the land, they didn’t own what they put on it, and it seems they’ve danced their last dance. …
Rockstar CMO FM #33: The Sabrina “The WordPress Witch” Chevannes, Robert Rose, and a Cocktail Episode
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, shares what’s new in the publication, chats with Sabrina Chevannes, Founder & MD of Complex Creative. And then, retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat. …
Rent or Build? Finding a happy medium
Dennis Shiao runs a popular content marketing meet-up and newsletter and he shares how he uses rented platforms and attention to build on his own land. …
Jam tomorrow and jam yesterday – but never jam today
Keith Smith weighs in on the theme of this month’s issue: Should we build our audience on rented land, like social media, or develop a property of our own? And it’s typically no-nonsense.. …
Rent or build? Hedge your digital property bets
Carmine Mastropierro brings us some practical advice on the theme of this months issue, should you build or rent your digital property? Carmine suggests we hedge… …
The Life For Rent Issue
The theme of this issue is the decision marketers need to make about building an audience on ‘rented’ land or take the long road of building an owned digital channel. …