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226: The Cathy on Content and Robert on SEO, Expresso and Tequila Episode
This week, we kick off a new monthly segment with frequent guest Cathy McKnight, and Robert shares a thought on SEO over a cocktail…
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Five Steps for CMOs to Get Aligned on Metrics
Inspired by a recent conversation on the podcast with six-time CMO and former boss Grant Johnson about his Marketing Performance Index (MPI) framework, in this article Jeff Clark asks if we now have a framework for what CMOs should report, how do you get to the point where this reporting strategy is accepted?…
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225: The Distraction of Technology, Jelly Beans and Marketing to Marketers Episode
This week, Jeff turns the table and interviews Ian about an upcoming chapter he’s writing for a collective book and Robert shares some new CMI research over a cocktail…
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224: The Grant Johnson MPI Special Episode
This week, Jeff and Ian are joined by five-time CMO and marketing mentor Grant Johnson to discuss his Marketing Performance Index…
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223: The 5 Things from Jeff’s Debut and a Rose Colored Strategy over a Cocktail Episode
This week, Jeff and Ian revisit the points that Jeff made on his debut in episode 40 and over a cocktail Robert shares his weekly thought on marketing strategy…
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222: The 5 Steps for Metrics and Authentic Pride Over a Cocktail Episode
This week, Jeff and Ian continue discussing marketing metrics, sharing 5 steps for overcoming the challenges we discussed last week. Robert is at the bar with a cocktail and some advice on marketing during Pride month…
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