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Rockstar CMO FM #22 Dr. Christine Bailey, Cigarettes and a Cocktail
This episode, hosted by Ian Truscott, Founding Editor of Rockstar CMO, features a backstage CMO story about selling cigarettes, an interview with Dr. Christine Bailey, CMO of Valitor, and finishes with a cocktail in the company of content marketing guru Robert Rose. …
Rockstar CMO FM #21 Lauren Bowden, Green Room and a Cocktail
This is our 21st episode, and we come of age with an interview with one of our Rockstar CMO house band, making her podcasting debut, Lauren Bowden. We make a visit to The Green Room and start the weekend with a cocktail in the virtual Rockstar CMO bar. …
Rockstar CMO FM #20 Caroline Kay, Miseducation and a Cocktail
This week Ian Truscott, Founding Editor of Rockstar CMO talks about the latest issue of Rockstar CMO, chats to a business development expert and coach Caroline Kay, and retires to the virtual Rockstar CMO bar with a cocktail with Robert Rose. …
The Times They Are A-Changin’
This month we asked Ted Rubin: Do good marketers need a formal marketing education? His reply is, as ever, straight-talking, insightful and to the point. As times change you need to be open to it and have the passion… …
The magic marketer’s potion: An educated mind and attitudinal skills
A debate is raging around whether it’s requisite for marketers to have a marketing degree. Does a marketing degree create a better marketer? Jasmine Martirossian, PhD, is the Vice President of Marketing at TÜV SÜD Americas, gives us her take. …
Backstage Q&A – Sally Yates, CMO Xceptor
Sally Yates is the Chief Marketing Officer at Xceptor, a fintech software house and in this interview, Ian Truscott got to find out what makes this UK based marketer in this hot software space tick …