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Rockstar CMO FM #44: The Attribution, Jeff Clark, Anita Brearton, Robert Rose and a Cocktail Episode

Rockstar CMO FM #44: The Attribution, Jeff Clark, Anita Brearton, Robert Rose and a Cocktail Episode

In this week’s episode, Ian Truscott ponders whether attribution is a “One hit wonder or Wonderwall” with Jeff Clark, chats with Anita Brearton, Founder/CEO of CabinetM, and again retires to the Rockstar CMO virtual bar with content marketing guru Robert Rose. …
The you’ve come a long way baby issue

The you’ve come a long way baby issue

This new year issue is named after the classic album by Fatboy Slim, to sum up 2020: You’ve Come a Long Way Baby. …
Words matter: The unintended consequences of unintentional branding

Words matter: The unintended consequences of unintentional branding

Personal branding expert, Jane Scandurra, has been our font of knowledge and rockstar life coach for how we’ve coped with the pandemic and all that 2020 has thrown at us. In this article, she focuses on the words that have summarized 2020, and most of all the specter of being “non-essential”. …
What We Learned From 2020

What We Learned From 2020

It’s been a crazy year for all marketing leaders and business owners, but what about if you are both? In this article, Kathryn Strachan Managing Director of Copy House Ltd, shares her experience at the helm of her content marketing agency. …
What’s Your Business in the Year of Transformation?

What’s Your Business in the Year of Transformation?

Rock stars don’t have a great reputation for education on the classics. But, as we face many challenges in 2021, Rockstar CMO Advisor, Jeff Clark looks to Cicero for inspiration, as he ponders what we as marketers and the organisations we work for can do to tackle them. …
The Swimming Pool #29: The entire year of 2020

The Swimming Pool #29: The entire year of 2020

What do you reckon? Should we chuck 2020 into the Rockstar CMO Swimming Pool, our portal to marketing hell? Or should we give it a reprieve? Ian Truscott has a suggestion inspired by Robert Rose. …

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