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Marketing Ops: Is Your Machine in Tune?

Jeff Clark asks whether you know if your machine needs lubrication, more oxygen or an overhaul, rather than the duct tape you’ve been using, to put your marketing team on the track…
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206: The RevOps Primer and Storytelling over a Cocktail Episode

Ian picks Jeff’s brain to understand Revenue Operations and how it works with marketing and Robert is giving tips about storytelling over a cocktail…
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205: The B2B Marketing Lag and Getting Strategic with AI Episode

This week Jeff and Ian dig into the B2B marketing lag inspired by data from Dreamdata and over a cocktail Robert has some advice on being strategic about AI…
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Time to Start Your School of Rock?

In this article, Ian Truscott takes a look at educational content marketing as a strategy and goal, what you can do to engage the big bucket of future buyers and how we measure success…
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204: The Educational Content and Getting Creative over a Kansas City Cocktail Episode

This week Jeff and Ian discuss the benefits of educational content marketing and Robert shares advice on creative…
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203: The Trends from Metia and Flaws on a Farm Episode

This week Jeff and Ian discuss the 2024 B2B Marketing Trends Report from Metia and then Ian joins Robert in the bar and discuss flaws as a virtue…
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