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210: The 5 F’in’ Fundamentals, a Book and a Budget Episode
This week Jeff interviews Ian about applying our 5 fundamentals to writing a book and Robert has some tips on stretching your marketing budget in our virtual bar…
[ READ MORE ]The Hard Knocks: Martech Lessons Learned
We’ve covered the best practices for marketing tech, which have come from our experience and lessons learned. These are often hard knocks that we can’t forget. Jeff Clark shares some of his experiences…
[ READ MORE ]209: The 5 Martech Hard Knocks and the Myth of AI Doing More with Less Episode
Jeff shares five hard knocks from martech implementations he’s seen, and in the virtual bar Robert chats about doing more with less and of course, AI…
[ READ MORE ]208: The Marketing 5-Step Tune-Up and Creating Classic Content over a Classic Cocktail Episode
Jeff shares his 5-step model for assessing your marketing operations and in the virtual bar Robert asks if AI can help us with evergreen and classic content…
[ READ MORE ]207: The Chasing Waterfalls and Choosing Awareness or Trust over a Cocktail Episode
Ian and Jeff discuss the Forrester concept of the Demand Unit Waterfall and Ian asks if it’s still relevant and in the virtual bar Robert asks do you want awareness or trust?…
[ READ MORE ]Marketing Ops: Is Your Machine in Tune?
Jeff Clark asks whether you know if your machine needs lubrication, more oxygen or an overhaul, rather than the duct tape you’ve been using, to put your marketing team on the track…
[ READ MORE ]