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17: The Rose & Rockstar: Controversy and Connection
This week in The Rose and Rockstar, Ian and Robert step into the minefield of controversial content. How edgy and different should we be?…
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270: The Rockstar CMO Studio: Cathy’s Take on 90 Days
This week, Cathy makes her monthly visit to the studio, and Ian gets her take on a marketing leader’s first 90 days…
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16: The Rose & Rockstar: Gartner’s Digital Detox Prediction
This week in The Rose and Rockstar, Ian and Robert discuss a prediction from Gartner that we need to put 70% of our marketing budget into offline to reach an audience who will be digital detoxing…
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269: The Rockstar CMO Studio: First 90 Days in The Machine
Ian and Jeff finalize their discussion about a CMO’s first 90 days, coming to the last of their five marketing fundamentals – The Machine…
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15: The Rose & Rockstar: Slowing Down the Vibe
This week in The Rose and Rockstar, Ian and Robert discuss an idea Robert shared in his Content Marketing Institute column about slowing down marketing…
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