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  • 279: The Rockstar CMO Studio: Cathy’s Orchestrated Content

    279: The Rockstar CMO Studio: Cathy’s Orchestrated Content

    This week, Cathy McKnight makes her monthly visit to the studio, and Ian and Cathy dive into content operations and orchestration.


    July 2, 2025
  • 23: The Rose and Rockstar: Educating the LLMs

    23: The Rose and Rockstar: Educating the LLMs

    This week in The Rose and Rockstar, Ian and Robert discuss whether there are lessons learned from Google’s rise two decades ago when educating the LLMs with our content.


    June 28, 2025
  • 278: Rockstar CMO Studio: Budget Benchmarking

    278: Rockstar CMO Studio: Budget Benchmarking

    This week Ian picks Jeff’s brain for his experience of budget benchmarking from when he was doing this for clients at Forrester.


    June 25, 2025

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Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.

Robert Rose


Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin



Yes! But, you can't just say it, man. You've gotta feel it in your blood and guts! If you wanna rock...

Dewey Finn - School of Rock


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