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Think Like A Brand #9 – Brand is the Business Case
In this mid-week short of market street knowledge, Liz High and Ian Truscott discuss the Interband Global Brand Study, what makes a great brand and why this is important.
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142: The Thanks or No Thanks, Backstage with ABM Expert Alisa Groocock and a Thanksgiving Cocktail Episode
This week our host Ian Truscott asks Jeff Clark whether he’d say thanks or no thanks to bunch of marketing topics, our guest is experienced marketer and analyst Alisa Groocock and Robert Rose shares a Thanksgiving cocktail
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Think like a Brand #8 – Coach and Compose with Ramen Noodles
This week Liz High and Ian Truscott discuss examples of the coach and compose principle from her book, including Whole Foods, Mint and Seismic
