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This week, Cathy makes her monthly visit to the studio, and Ian gets her take on a marketing leader’s first 90 days.

This week in The Rose and Rockstar, Ian and Robert discuss a prediction from Gartner that we need to put 70% of our marketing budget into offline to reach an audience who will be digital detoxing.

Ian and Jeff finalize their discussion about a CMO’s first 90 days, coming to the last of their five marketing fundamentals – The Machine.