Lazy. Self-entitled. Unfocused. The youth of today get a lot of slack. But is it totally justified? According to Darren Guarnaccia, not so much.
Author: Darren Garnaccia
Darren has been working in the marketing technology world since the original dot-com boom and is a champion of building experiences customers actually want. Former CMO at Lytics, a customer data platform, Darren is now Chief Product Officer at Crownpeak.
Third-Party Data is Dead, Long Live First-Party Data!
In this new Trust economy, consent makes getting and using third-party data increasingly difficult. Lytics CMO Darren Guarnaccia on why third-party data is yesterday’s news…
What Everyone Gets Wrong With Personalization
Personalization is good – if you do it right. Darren Guarnaccia breaks down how you can avoid using it as a weapon of mass irritation, instead changing it into something that can offer real value to consumers.
The Emperor is Butt Naked and Marketing is Broken
Marketing is about the customer. Or is it? Lytics CMO Darren Guarnaccia argues that thanks to a modern world of hard, quantifiable data, marketers have lost touch with the very thing they’re supposed to champion: humanity.