Your monthly fix of marketing street knowledge
Personal branding expert, Jane Scandurra, has been our font of knowledge and rockstar life coach for how we’ve coped with the pandemic and all that 2020 has thrown at us. In this article, she focuses on the words that have summarized 2020, and most of all the specter of being “non-essential”.
This issue we are talking about marketing education, in reaction to the debate about whether better marketing education makes a better marketer that we see played out on social media. Some fabulous arguments on both sides from our house band and rockstar CMOs..