Success in marketing goes hand in hand with good customer experience. Need to up your customer experience game? Ted Rubin breaks down how.
Author: Ted Rubin
Ted Rubin is a leading social marketing strategist, keynote speaker, Photofy CMO/advisor, MC/host for Brand Innovators Summits… Speaker, Author, Provocateur Ted is our resident rock star. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR.
Simplicity Is the New Everyday Low Price
Consumers have always valued simplicity, in part because it’s often not so easy to find with the retail experience. Ted Rubin on keeping retail simple…
Retailers: Discounting Your Way Out of Trouble is a Death Spiral
Why ditching the discount and dialling up the customer experience (with a focus on flexibility) is more likely to deliver success. Ted Rubin tells all…
Don’t Follow the Crowd, #FollowThePath
Photofy CMO, MC/Host of Brand Innovators Summits, and Co-Founder of Prevailing Path Ted Rubin is our resident rock star. Each issue, he’s sounding off on the challenges faced by the marketing industry today.
The Retail Times are a Changin’
Photofy CMO, MC/Host of Brand Innovators Summits, and Co-Founder of Prevailing Path Ted Rubin is our resident rock star. Each issue, he’s sounding off on the challenges faced by the marketing industry today.
Closing Time: 18 Major Retailers that Likely Won’t Exist in 10 Years
Retail continues to be disrupted, our malls and high syreets continue to change, but brands seem unwilling to change, maybe in the belief they are “too big to fail”, Ted Rubin makes a bold prediction.
Why the Future of Retail is Not About the US
Think America is the be-all and end-all of retail? Think again. Ted Rubin, acting CMO of Brand Innovators and co-founder of Prevailing Path, explores why we need to look further than the States to understand where the future of retail really lies.
Authenticity Matters: Why Real Honesty and Genuine Opinions Make for Better Content
The recipe for boring, cookie-cutter content? Start out by considering your own opinion, and then forget all about it and write what you think people want – Ted Rubin explains.
Brand vs Reputation
The difference between your brand and your reputation can be easy to miss because so many marketing writers use the terms interchangeably. The fact that the terms really are similar in many ways does little to help with the confusion. Ted tells it straight…