Our resident rock star, Ted Rubin tells it straight on why the sound of your brand voice is becoming more critical.
Author: Ted Rubin
Ted Rubin is a leading social marketing strategist, keynote speaker, Photofy CMO/advisor, MC/host for Brand Innovators Summits… Speaker, Author, Provocateur Ted is our resident rock star. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR.
Set the Table for Strategy and Innovation by Bringing Back Real Brainstorming
Brainstorming too often becomes the narrow view of a few (very) vocal people. Time to switch it up, create some truly effective strategies, and kick start some real thinking time, Ted Rubin argues, by opening the floor up to everyone.
Social Selling: New Technology Didn’t Make Buyers Grow Three Heads
Are you using social media to blindly blast information at your audience? Our resident rock star, Ted Rubin, on how to use social media to build relationships – and truly connect with consumers.
The Five Main Challenges Facing CMOs Today
From employee advocacy to peak data, Ted Rubin lays down the big challenges CMOs around […]
Hype Meets Reality: Why Programmatic is Not Ready for Prime Time
Our resident rock star Ted Rubin on the slew of pitfalls presented by programmatic media buying – and why you should go old school and place your own ads.
You Have My Full Attention, Don’t Waste It
Ted Rubin breaks down why the act of customer service is the only time you have your customer’s undivided attention – and why you should be on your A-game when that opportunity arises.
Employers: Treat Every Employee Like a Mary Kay Rep
Our resident rock star, Ted Rubin, on why empowering your employees will ultimately result in success for your brand.
Want to Reach Consumers? Think Like One
Our resident rock star, Ted Rubin, on why empathy for your consumer will always result in a better, more effective marketing plan.
Beware the Risks of Arrogance and Pride in Business
Buzzing off those results you secured for your company? Feeling confident? Maybe even a little self-important? Time to check yourself, says Ted Rubin.
Digital Marketers Need to be Reminded: Walk in Your Customer’s Shoes
Our resident rock star, Ted Rubin, on why marketers need to really understand what their audiences want, before they – and their products – become irrelevant.
Traditional Retailers Are Failing and it’s Not Amazon’s Fault
Ted Rubin argues that instead of laying the blame for poor performance elsewhere, traditional retailers should be looking in the mirror, taking a closer look at their customers, and innovating to best serve those customers.
The Most Overlooked and Critical Component of Customer Experience
Our resident rock star Ted Rubin on why data needs to be used more intelligently in the quest for brand equity.