Our resident Rockstar CMO, Ted Rubin, shares his secrets and suggests tools for going from experiment to advocacy with employee engagement.
Author: Ted Rubin
Ted Rubin is a leading social marketing strategist, keynote speaker, Photofy CMO/advisor, MC/host for Brand Innovators Summits… Speaker, Author, Provocateur Ted is our resident rock star. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR.
Good ‘Influencer’ Marketing and Measurement
Influencers are the hot topic of marketing right now, but Ted Rubin has always believed in the value of relationships, in this article our resident Rockstar, one of the most shared CMOs on Twitter shares his experience..
True Engagement Should Never be Overwhelming
Coming over a little needy? Ted Rubin suggests it’s time your marketing stopped overwhelming the audience and instead focused on them and their needs.
Start Thinking More Like a Customer and Less Like a Marketer
We are all consumers, so why do we find it so easy to forget what ticks us off as consumers when we design our marketing? Ted Rubin has some straightforward advice.
Why Employees Need to Be Empowered to Stop and Think
We live in a culture where the simple act of distraction free thinking has become alien, day dreaming has been replaced with scrolling through a feed on our smart phones and the office is a place for the hustle, not to think – Ted Rubin believes we are missing a trick.
Too Many Marketing Tools Create Sloppy Work, and Too Few Brands Seem to Care
Ted Rubin tells it straight on the impact marketing automation tools are having on marketing and he highlights a couple of examples that have caught his eye.
Make Your Advertising a Part of the Customer Experience
Is there a disconnect between your advertising and your customer experience? Ted Rubin breaks down the importance of bringing the two together.
Six Steps to Keeping it Real with Ted Rubin
Want to be authentic? Ted Rubin shares 6 tips on expressing a real point of view that your audience engages with.
Why it’s Time to Change the Conversation from Targeting to Match-Making
Ted Rubin on why matching your product or service with the consumer will always be more effective than hunting your audience like prey.
How to Build Better Relationships with Customers by Learning, Participating, and Helping
Want to learn how to take your customer relationships to the next level? Ted Rubin has you covered…
Take Your Employee Advocacy Mindset to the Next Level
Your employees are more important to the success of your company than you might think. Our resident rock star Ted Rubin breaks down how you can build an environment that your employees can create, innovate and thrive in.
Unsubscribe DOES NOT Mean… Send Me More Emails!
Ever unsubscribe from a mailing list only to keep getting emails from the brand in question? You’re not alone. It’s actually one of Ted Rubin’s biggest pet peeves, and here’s why.