In this holiday issue, freelance marketing writer Morag Cuddeford-Jones has a simple wish, not just for herself, but for all employees as time off could be a gift, not just to them. but to your organization and customers.
Author: Morag Cuddeford-Jones
Morag Cuddeford-Jones has been a marketing journalist and editor for 20 years but is still trying to convince herself that she doesn’t look it. Writing for well known national publications as well as contributing to broadcast media and industry specific reports, she came to journalism after a brief flirtation with the music and entertainment industry which ended when she discovered her passionate dislike of any tunes not produced in 1985. Morag has consulted with the censhare marketing team for almost a year now, is the editor of Catalyst, a global marketing magazine, and acts as an editorial consultant for blue chip brands, consultancies and publications.
The slim chance of truth in the influencer siren song
Influencer marketing is in a bit of state, as marketing writer Morag Cuddeford-Jones shares and consumers need to be aware and may be saved from themselves
Maintaining a bitchin’ relationship
Marketing journalist Morag Cuddeford-Jones casts a cynical eye over the true nature of the relationships between marketing, their agencies and tech vendors, but has some positive advice on how to turn bitchin’ to a bitchin’ relationship.
Just a formality
As a marketing journalist, Morag Cuddeford-Jones hears the same tune on repeat – how ‘seamless’ companies are making the customer experience and in this issue, this self-confessed “data tart” gives us a view from the real world and its endless forms…
Who are you?
You know, marketers really need to know. The only trouble is, says marketing journalist Morag Cuddeford-Jones; I don’t know who I am half the time. So what chance have you got?
An all-consuming RAGE against the content
It’s not so much about ‘consuming’ content as having rubbish rammed down your throat, complains Morag Cuddeford-Jones
Take my data, just get out of my bloody way!
Marketing journalist Morag Cuddeford-Jones thinks marketers’ data addiction is getting out of hand, we think she has a point..
You know you make me want to shout
Uh oh… this does not sound good, something has definitely got marketing journalist Morag Cuddeford-Jones riled up this month; it’s time marketing prepared for voice…
Product (mis)placement
Morag Cuddleford-Jones takes up the challenge to pick her way through the minefield of acronyms, departmental silos and systems to figure out the essential bit of the marketing technology stack that should be safeguarding our product content.
A Creep Unlike Me
Marketing consultant, journalist and editor Morag Cuddeford-Jones on how to avoid being both creepy and stalkerish, and to instead use invisible personalization to smash your loftiest customer experience goals.
When It Comes to Content – Let It Flow!
Paid, owned and earned – it’s a very neat wrap up of how brands should organize their content. If only it were that simple. censhare’s Morag Cuddeford-Jones explores the perils, pitfalls and potential of how we organize and use our content.