Skip to content
  • LinkedIn
  • Twitter
Rockstar CMO®

Rockstar CMO®

The power of marketing street knowledge

  • Street Knowledge
    • Blog
    • Podcast
    • Beat Newsletter
    • Long Plays
    • Back Issues
  • How can we help?
    • Advisory Services
    • Client Examples
  • Podcast
  • Say Hello!

Author: Jasmine Martirossian

Jasmine Martirossian, PhD, is the Vice President of Marketing at TÜV SÜD Americas, where she is responsible for all areas and aspects of marketing from strategy to implementation for the region, with focus on the United States, Canada, Mexico, and Brazil. Prior to this, Jasmine Martirossian was the Vice President of Marketing at TTA (The Training Associates).
Authenticity is key when blurring the line between personal and the organizations brand

Authenticity is key when blurring the line between personal and the organizations brand

by Jasmine Martirossian

In her second article for this month’s issue, Jasmine Martirossian, Ph.D., VP Marketing at TÜV SÜD Americas, shares her advice on balancing personal brand and representing your employer and a great example of how to lead when balancing freedom of speech and connected employees.

Bring calm to the uncharted waters of COVID-19

Bring calm to the uncharted waters of COVID-19

by Jasmine Martirossian

As our lives get blurred Jasmine Martirossian, Ph.D., VP Marketing at TÜV SÜD Americas shares with us how she is finding some calm, with a bit of Zen in these stressful times.

The magic marketer’s potion: An educated mind and attitudinal skills

The magic marketer’s potion: An educated mind and attitudinal skills

by Jasmine Martirossian

A debate is raging around whether it’s requisite for marketers to have a marketing degree. Does a marketing degree create a better marketer? Jasmine Martirossian, PhD, is the Vice President of Marketing at TÜV SÜD Americas, gives us her take.

3 questions for success in the Post-COVID-19 world

3 questions for success in the Post-COVID-19 world

by Jasmine Martirossian

In this article, Jasmine Martirossian VP of Marketing at TÜV SÜD Americas shares with us three critical questions that will help us navigate to success Post-COVID-19.

8 proven techniques to address the big data paradox

8 proven techniques to address the big data paradox

by Jasmine Martirossian

Jasmine Martirossian VP of Marketing at TÜV SÜD Americas shares 8 approaches that will help you effectively deal with the big data paradox being faced by marketing

Three resolutions for 2020 marketing success

Three resolutions for 2020 marketing success

by Jasmine Martirossian

Jasmine Martirossian, VP, Marketing, TUV SUD Americas suggests how we might kick off the new year and decade with three resolutions for marketing for 2020.

Features

  • Street Knowledge
  • Podcast
  • The Long Plays
  • Backstage
  • The Swimming Pool
  • Back Issues
  • Tales from the Tour Bus
  • Think Like a Brand
  • Say Hello!

Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.

Robert Rose


Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin



Yes! But, you can't just say it, man. You've gotta feel it in your blood and guts! If you wanna rock...

Dewey Finn - School of Rock


Subscribe

Join hundreds of your peers and get your weekly hit of marketing street knowledge.

Connect

  • Twitter
  • LinkedIn
  • Email

Contact Us

© 2024 Rockstar CMO | But feel free to share with attribution | Rockstar CMO ® is a UK-registered trade mark (UK00004008639)