The Times They Are A-Changin’

This month we asked Ted Rubin: Do good marketers need a formal marketing education? His reply is, as ever, straight-talking, insightful and to the point. As times change you need to be open to it and have the passion…

Experience is The School of Marketing Rock

One of our mantras here on Rockstar CMO is from The School of Rock – “you can’t just say it, man. You’ve gotta feel it in your blood and guts!” and as marketing writer Carmine Mastropierro shares here, that comes from experience.

The Green Room – Marketing Education

Marketers come from diverse career backgrounds, we are not like accountants or lawyers that need a specific education, and on social media we have been seeing some pushback on this from folks like Mark Ritson, who as a marketing professor is pretty vocal about those of us that don’t have a marketing education. So, what do our Rockstar CMO’s think?