Dennis Shiao runs a popular content marketing meet-up and newsletter and he shares how he uses rented platforms and attention to build on his own land.
Keith Smith weighs in on the theme of this month’s issue: Should we build our audience on rented land, like social media, or develop a property of our own? And it’s typically no-nonsense..
Carmine Mastropierro brings us some practical advice on the theme of this months issue, should you build or rent your digital property? Carmine suggests we hedge…
The theme of this issue is the decision marketers need to make about building an audience on ‘rented’ land or take the long road of building an owned digital channel.
This month four of our Rockstar CMOs chime in on the topic of this month’s issue, when it comes to building an audience do you rent or build?
Ted Rubin has built an audience, you don’t become the most followed CMO on Twitter without one. So, what is his advice; should we build our content strategy and audience on rented land
Welcome to The Sample, where we spin the dial on the interwebs and record what plays to this month’s tune. The beat for this month’s tracks; should we build or rent for our fans?
We asked Eric Jan van Putten, VP Marketing at Dynamicweb, should we build our content strategy and audience on rented land? Eric gives us a great perspective through an eCommerce lens.
In this week’s episode, Ian Truscott, Editor of Rockstar CMO, shares a thought, chats with Grant Johnson, CMO of Emburse, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.
The latest from the podcast this month. A fabulous line up stepped up to the mic and we have a few cocktails along the way.