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28: Rockstar CMO FM #28 The Sample, Paige O’Neill, Robert Rose, and a Cocktail Episode

by Ian Truscott

In this episode, Ian Truscott, Editor of Rockstar CMO, plays a sample, chats to Paige O’Neill, the CMO of Sitecore, and retires for the evening with a cocktail with Robert Rose.

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This week’s dip into the virtual pages of Rockstar CMO features The Sample, a regular series where we spin the dial on the interwebs and sample what we hear based on the theme for this month’s issue. 

The theme this month was the blurry lines between work, home, and social media, and for The Sample, we found some gems on this topic from Andrew Birmingham on Which-50.com, John Nemo (a LinkedIn classic from 2014), Mike Robbins writing for The Greater Good Science Center, and some grown-up research and article on what to wear for Zoom calls from the Harvard Business Review of all people. 

This week’s interview is with Paige O’Neill, the CMO of Sitecore, a digital experience platform highly rated by industry analysts. We hear about her journey to the marketing top job, what tune gets her Monday morning mojo working, and what she would chuck into the Rockstar CMO Swimming Pool.  

Finally, we are back in the virtual Rockstar CMO bar, where Robert Rose tries to guide Ian through making a new cocktail, and they discuss the wants and needs of buyers.

Enjoy!

Links

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The wonderful Piano Music is by Johnny Easton shared under a creative commons license

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Author

Ian Truscott

Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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