The days of brands being detached, abstract and ultimately faceless entities are long gone. Stephen Kelly explores how you can inject a little humanity into proceedings – authentically.
Author: Stephen Kelly
Stephen Kelly is a freelance journalist specializing in popular culture. His work has appeared in the Guardian, the Daily Telegraph, the i, Radio Times, WIRED, Total Film, Entertainment Weekly and many others.
A Family Affair
50 years ago, family was a simple proposition: mum, dad, two kids – maybe three, maybe more. In 2018, things aren’t so simple – a modern family can be many things. Single parent? Sure. Same sex parents? Absolutely. Families of divorce? Definitely. Stephen Kelly discovers that to succeed today, brands need to represent the modern family realistically.
Back to the Future
Vinyl records. Film photography. Vintage fashion. There’s no doubting it – the past has never been more alluring to young consumers. But in a digital world, Stephen Kelly explores the benefits – and pitfalls – of nostalgia.
Parental Advisory
When the sweary, sarcastic Deadpool crashed into our cinemas in 2016, it took over $130 million in its opening weekend, making it the biggest opening for an R-rated movie ever. With the second instalment proving just as successful, Stephen Kelly gets down and dirty, exploring how you can swear your way to an unforgettable campaign.