When you’re under pressure it’s easy to take short-cuts to tech solutions. But the focus a good strategy provides is vital to making the right decisions, says Ian Lowe
Author: Ian Lowe
Ian Lowe leads marketing technology software provider Crownpeak’s marketing and communications and is responsible for generating demand and creating awareness. He’s a marketing executive with 20 years of marketing and technology experience, with most of the last 10 years in the web content management space