76: The Firestarter, Maureen Blandford Unleashing B2B and a Gift with a Cocktail Episode

As Jeff is away, Ian shares a thought about planning and why marketing firefighters get the girls (or boys).

This week our guest is Maureen Blandford who has been obsessed with making B2B a rational place for more decades than she’d like to admit. A B2B agency owner in the US prior to moving client-side (and Europe) to lead marketing for tech companies on both sides of the Atlantic, Maureen is a tireless advocate for rooting out the nonsense and is devoted to closing the gaps between sales and marketing. Her most recent book was published in February 2021: Moats & Drawbridges | The Current State of B2B Cross-functional Insight Sharing.

Maureen is currently Managing Director at B2B Unleashed and explains why we need to be unleashed, in a fun, impassioned conversation and if we repeated some of the curse words in our Twitter feed, our ban on advertising on the platform would no doubt be lengthened.

Maureen shares her passion for B2B, bad demos, marketing to the searchers, or more importantly the “not searchers” and she has an excellent suggestion for the Rockstar CMO Swimming Pool.

We finish the week, in our usual haunt, the Rockstar CMO Virtual Bar, where we find Robert Rose, Chief Troublemaker at The Content Advisory who shares how we need to give our marketing gifts.

The people:

• Ian Truscott on LinkedIn and Twitter 
• Maureen Blandford on LinkedIn and Twitter
• Robert Rose on Twitter,  LinkedIn, and The Content Advisory 

Mentioned in this weeks episode:

•  Maureen’s book: Moats & Drawbridges | The Current State of B2B Cross-functional Insight Sharing
• Maureen’s company website – B2B Unleashed
• Maureen’s personal website website
• Robert’s The Content Advisory Blog

Rockstar CMO:

• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all show notes: Rockstar CMO FM
• Rockstar CMO Advisors

Music:

• Firestarter by The Prodigy on Spotify
• The wonderful Piano Music is by Johnny Easton, shared under a creative commons license

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Author

Ian Truscott

Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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