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55: The Acronym Splitters, Irene and a Successful Content Cocktail Episode
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55: The Acronym Splitters, Irene and a Successful Content Cocktail Episode

by Ian Truscott

This week I chat with Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director and we continue to talk about marketing technology acronyms, specifically Marketing Resource Management (MRM), and ask if it’s a one-hit-wonder or Wonderwall while shoehorning in an excuse to quote Monty Python.

My guest this week is Dusseldorf based  Irene Nehrkorn-Kayn, is Director, Marketing at Exactag, a marketing attribution technology company that transforms the way marketers evaluate, measure, and optimize their campaigns and respective budgets. We talk about marketing attribution, her career from studying at the University of Wales, and what she would like to see us chuck into the Rockstar CMO Swimming Pool, our portal to hell for all the BS, snake oil, and hype that we don’t like about this industry we love. 

Finally, we wind down the week with a cocktail in the Rockstar CMO virtual bar, with Robert Rose, Chief Troublemaker at The Content Advisory, and discuss why some content is successful, how you rate successful content while sipping one of his Friday concoction cocktails.   

I hope you enjoy this episode!

And, please visit these links:

The people:

Mentioned in this weeks episode:

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The wonderful Piano Music is by Johnny Easton shared under a creative commons license.
Photos of Irene used in the promo  by Michael Rutta: https://ruttagrafie.myportfolio.com 

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Author

Ian Truscott

Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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