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53: The Outsourced Case for Case Studies and Telling Your Story, with a Cocktail Episode
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53: The Outsourced Case for Case Studies and Telling Your Story, with a Cocktail Episode

by Ian Truscott

This week, in reaction to some Twitter feedback, I address the apparent gender bias on our show. It’s an important topic, I understand our responsibility to the culture,  but I’ve had pretty much a 50/50 split of male and female guests over the year of doing this, and I’m committed to being more purposeful in continuing that.  

I chat to Jeff Clark, Rockstar CMO Advisor, and former Forrester Research Director, about outsourcing your marketing brain, and if some of this outsourcing is a one-hit-wonder or Wonderwall and the tune this week may just stick in your head. 

David McGuire, Creative Director at Radix Communications, is my guest. We wax lyrically about the joy of being in a band and the value of having a good case study program. I very much enjoyed meeting David, and I will definitely have him back.

And, as is my absolute pleasure, one thing that has helped me through lockdown over the last year,  I again join Robert Rose as we close the week with a cocktail in the Rockstar CMO virtual bar.

I hope you enjoy this episode…

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The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

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Author

Ian Truscott

Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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