177: The Counting Cards, Keith Smith on Creativity and Diversity and Todd is in the Bar Episode

As our resident Rockstar CMO strategy advisor Jeff Clark is away again this week, host Ian Truscott shares a thought about card counters and what we can learn as marketers from them.

Ian goes backstage with Keith Smith, Managing Director of The Advertist, the UK’s only independent new business development platform that helps agencies build their new business pipeline. Keith is also the host of The Fuel Podcast which is focused on business development and features great guests from around the world of agencies and advertising. Ian and Keith chat about what he’s learned from hosting that podcast, including creativity, diversity in thinking and AI.

Finally, we wind down the week in the Rockstar CMO virtual bar, but as Robert is also away, Ian is joined by Todd Irwin, Chief Strategy Officer and Founder of New York-based brand strategy and creative agency Fazer, who, as a branding expert, shares his view of Elon’s recent rebrand of Twitter to X.

The people:

• Ian Truscott on LinkedIn and Twitter
• Keith Smith on LinkedIn or Twitter
• Todd Irwin on LinkedIn and Twitter

As mentioned in this week’s episode:

• The Nudge Podcast episode on card counting
• Rockstar CMO Episode 6 – Interview with Keith Smith 
• The Advertist Ad: https://youtu.be/_foRlrcb6WI
• Keith’s podcast – The Fuel Podcast
• Keith’s company – The Advertist
• Keith’s cause – Stream Aid
• Todd’s agency – Fazer
• Mona’s Bar in NY on Facebook

Rockstar CMO:

• Rockstar CMO on the web, Twitter, and LinkedIn
• Previous episodes and all show notes: Rockstar CMO FM
• Rockstar CMO Advisors

Track List:

• Piano Music is by Johnny Easton, shared under a creative commons license
• We’ll be right back by Stienski & Mass Media – on YouTube
• Think (About it) by Patra featuring Lyn Collins on YouTube

Please get in touch if you have any thoughts or suggestions on the topics we discuss.

Listen on: Apple, Amazon, Spotify or wherever you get your podcasts.

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Author

Ian Truscott

Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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