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32: Rockstar CMO FM #32: The Blogs, Grant Johnson, Robert Rose, and a Cocktail Episode

by Ian Truscott

In this week’s episode, Ian Truscott, Editor of Rockstar CMO, shares a thought, chats with Grant Johnson, CMO of Emburse, and again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.

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After opening his RSS reader for the first time in a couple of years and realizing how many of his former favorite blogs have gone quiet or cease to be, Ian gives a hat tip to all those bloggers that keep showing up.

This week’s interview mainstage is Grant Johnson, CMO of Emburse, a  hugely accomplished and experienced CMO, who has held the top marketing job for many well known B2B vendors after starting in B2C with Toshiba. 

This is a must-listen, as it fulfills the brief of why we started Rockstar CMO. Grant gives some insight into how they have been engaging customers through the pandemic, has some fantastic advice for marketers who are starting out and looking for a CMO career, has some simple advice for Brand and Content Marketers and finishes with a great nomination for the Rockstar CMO Swimming Pool. No spoilers here; it’s a great listen.

Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar for a cocktail and a conversation about when are the stats enough? By the way, you can read more about that on Robert’s blog: Set Your Marketing Goals for Tomorrow, Not Today. 

Enjoy!

Links

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The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

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Author

Ian Truscott

Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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