This week, Ian and Jeff continue to discuss the CMO’s first 90 days, focusing on the third of their 5 F’in’ Marketing Fundamentals – The Story, which is developing a content marketing strategy.
The five steps they discuss this week
- Know why you are creating a content strategy
- Doing the knowledge
- Being useful
- Understanding why you
- Launch it like a product
As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.
Enjoy!
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The Links
The people:
Mentioned this week:
- Rockstar CMO Presents: The 5 F’in’ Marketing Fundamentals
- Get Your Buyers AMPED with our Customer Journey – Rockstar CMO
Rockstar CMO:
- The Beat Newsletter that we send every Monday
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
You can listen to this on all good podcast platforms, like Apple, Amazon, and Spotify.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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