This week, our host Ian Truscott and Jeff Clark, our resident strategy advisor and former Forrester Research Director, are joined by five-time CMO and marketing mentor Grant Johnson, to discuss his Marketing Performance Index.
It’s Grant’s fourth time on the show, the last time being episode 144. He is a serial CMO who has held the top marketing job in several B2B companies, including Bill Trust, Enburse, Kofax, Pegasystems, SDL, and Cylance. You can learn more about Grant’s career from when he first appeared on the show in episode 32.
In this conversation, Ian, Jeff, and Grant discuss Grant’s latest project, The Marketing Performance Index™. A model for marketing measurement that comprises of 24 key performance metrics across three components: Market Presence, Brand Strength, and Pipeline Health. They discuss why Grant chose these areas, step through them, and the key metrics marketers need to focus on in each.
Enjoy!
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The people:
// Ian Truscott on LinkedIn and Threads
// Jeff Clark on LinkedIn
// Grant Johnson on LinkedIn
Mentioned in this week’s episode:
// Grant”s website CMO Mentor
// The Marketing Performance Index™
// Grant’s last appearance on episode 144
// CMO Huddles
Rockstar CMO:
// Monday Mojo – our weekly LinkedIn Newsletter
// The Beat Newsletter that we send every Sunday
// Rockstar CMO on the web, Twitter, and LinkedIn
// Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
// Piano Music is by Johnny Easton, shared under a Creative Commons license
// We’ll be right back by Stienski & Mass Media on YouTube
// Living By Numbers by New Musik on YouTube
Listen on Apple, Amazon, Spotify or wherever you get your podcast
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