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the swimming pool

The Rockstar CMO Swimming Pool

You know how rock stars have this reputation for throwing stuff from the hotel window into the pool? It was normally an act of flagrant disregard for wealth and consumer goods – mainly televisions – although Keith Moon famously went one better with his Rolls Royce. Now that is disregard at its most flagrant.

For our rock stars the Rockstar CMO Swimming Pool is a special place in hell for all the crap, bullshit acronyms, empty fads and snake oil of marketing. We go beyond disregard and carefully consider our contempt for what is wrong with our beloved marketing industry before we head, giggling, straight for the Rockstar CMO penthouse, to make as big a splash as possible.

Here is what Dave the pool guy has fished out so far…

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Into the Pool #9: The Big Deal Today About Chatbots

Into the Pool #9: The Big Deal Today About Chatbots

This month’s penthouse ruckus has been started by Jeanniey Mullen who suggests that Ian Truscott throw “The big deal today about chatbots” into the Rockstar CMO Swimming pool. Something he seems only too eager to do.

Into the Pool #8: 80% of the Crap that Other Marketers on the Internet Tell Me I Have to Do

Amber Osborne inspires Ian Truscott this month, as she tires of some of the crap marketing advice that’s being hawked across the internet.

Into the Pool #7: Can We Get Some PR On This?

Ian Truscott has been shooting the shit with Jenni Young. The discussion quickly turned to PR and, well, let’s just say you’d better steer clear of the pool.

Into the pool#6: Wasted advertising

This week, Ian Truscott has been hanging out in the proverbial penthouse with Christine Bailey. As usual, the conversation quickly bubbled with ire. The subject: interruption marketing.

Into the Pool #5: Push Marketing

Into the Pool #5: Push Marketing

This month, Ian Truscott has been hanging out with Photofy CEO John Andrews. And push marketing is the subject of their wrath. Don’t agree with what they’re saying?

Into the Pool #4: Marketing Suites

Into the Pool #4: Marketing Suites

Ian Truscott has been hanging with one of our marketing technology rock stars, Darren Guarnaccia, and we are taking bets on the size of splash that single vendor marketing suites is going to make as he offers up his bug bear.

Into the Pool #3: Programmatic

Into the Pool #3: Programmatic

In this issue, more of that lazy and cheap shit is on its way down, as Robert Rose hands over programmatic and Ian Truscott does the honours.

Into the Pool #2: Retargeting

Into the Pool #2: Retargeting

You think I had some fun throwing agile marketing into the pool last month? That lightweight piece of junk practically fell out of my hands. This, my friends, is the full-on Keith Moon, the Rolls-Royce-in-the-pool moment of all that is mental about this industry.

First in the pool: Agile Marketing

First in the pool: Agile Marketing

This week Ian Truscott is on the 11th floor, flinging agile marketing off the balcony, waiting for the splash…

2 thoughts on “the swimming pool”

  1. Pingback: Rockstar CMO FM #30: Hope, Eric Fulwiler, Robert Rose, and a Cocktail Episode - Rockstar CMO
  2. Pingback: What dropped in the podcast last month? - Rockstar CMO

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