The Rockstar CMO Swimming Pool

You know how rock stars have this reputation for throwing stuff from the hotel window into the pool? It was normally an act of flagrant disregard for wealth and consumer goods – mainly televisions – although Keith Moon famously went one better with his Rolls Royce. Now that is disregard at its most flagrant.

For our rock stars the Rockstar CMO Swimming Pool is a special place in hell for all the crap, bullshit acronyms, empty fads and snake oil of marketing. We go beyond disregard and carefully consider our contempt for what is wrong with our beloved marketing industry before we head, giggling, straight for the Rockstar CMO penthouse, to make as big a splash as possible.

Here is what Dave the pool guy has fished out so far…

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